maven lifecycle vs runner class

1What is the different between running a
2test from maven and cucumber test runner class?
3
4In my project I use cucumber + Junit. to
5generate reports, I use maven-cucumber-reporting.
6This report is only generated when 
7I run my test as a maven lifecycle verify.
8Becuase this is how it works according to
9its configuration. 
10So if I run my test from runner file, 
11it does not trigger the maven lifecycle.
12It only runs that test. In order to run
13any maven lifecycle we have to run 
14as a maven command which starts with 'mvn'.

1-CLEAN- Cleaning up the target folder
2
3-VALIDATE - validating the project is correct and 
4all necessary information is available
5
6-COMPILE - compiling the source code of the project
7
8-TEST - test the compiled source code
9using a suitable unit testing framework.
10These tests should not require
11the code be packaged or deployed
12
13-PACKAGE - taking the compiled code and package
14it in its distributable format, such as a JAR.
15
16-VERIFY - running any checks on results of
17integration tests to ensure quality criteria are met
18
19-INSTALL - install the package into the
20local repository, for use as a dependency
21in other projects locally
22
23-DEPLOY - done in the build environment,
24copies the final package to the remote
25repository for sharing with other developers and projects.

1The Goal that is executed to generate and deploy a documentation website is: 
2deploy
3