difference between maven and cucumber test runner

1In my project I use cucumber + Junit. 
2to generate reports, I use maven-cucumber-reporting.
3This report is only generated when I run my test
4as a maven lifecycle verify. Becuase this is
5how it works according to its configuration. 
6So if I run my test from runner file, it does not
7trigger the maven lifecycle. It only runs that test. 
8In order to run any maven lifecycle we have to run
9as a maven command which starts with 'mvn'.