function iconic_variable_price_format( $price, $product ) {
$prefix = sprintf('%s: ', __('From', 'iconic'));
$min_price_regular = $product->get_variation_regular_price( 'min', true );
$min_price_sale = $product->get_variation_sale_price( 'min', true );
$max_price = $product->get_variation_price( 'max', true );
$min_price = $product->get_variation_price( 'min', true );
$price = ( $min_price_sale == $min_price_regular ) ?
wc_price( $min_price_regular ) :
'<del>' . wc_price( $min_price_regular ) . '</del>' . '<ins>' . wc_price( $min_price_sale ) . '</ins>';
return ( $min_price == $max_price ) ?
$price :
sprintf('%s%s', $prefix, $price);
}
add_filter( 'woocommerce_variable_sale_price_html', 'iconic_variable_price_format', 10, 2 );
add_filter( 'woocommerce_variable_price_html', 'iconic_variable_price_format', 10, 2 );